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	<title>Comments on: eDS</title>
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	<link>http://nslog.com/2004/04/14/eds</link>
	<description>The Weblog of Erik J. Barzeski</description>
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		<title>By: Chuck Ross</title>
		<link>http://nslog.com/2004/04/14/eds#comment-8429</link>
		<dc:creator>Chuck Ross</dc:creator>
		<pubDate>Wed, 14 Apr 2004 18:13:21 +0000</pubDate>
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		<description>I don&#039;t know if Aladdyn uses eSellerate, although I think they use a different service (Digital River?). Their service has this option, but it&#039;s opt-in, which I think is a better idea. Personally, I like that you have a demo which is downloadable anytime and can be activated by using the right serial number. I don&#039;t see why the ability to download software that you&#039;ve already purchased should be an extra charge, and I&#039;ve never opted into Aladdyn&#039;s, although I purchase pretty much every major upgrade they release of StuffIt. Rather, I make sure that I have the downloaded installer in a safe place and make sure I have a backup of it.



I t think the opt-out method is disingenuous. I suppose the service is actually useful to some people, but my guess is that most don&#039;t even notice that they are purchasing it.



If I were publishing software for general download (which I&#039;m not), I would simply go with your method of offering a demo that becomes fully functional with the right serial number. Any of your customers can download a replacement any time.



Chuck</description>
		<content:encoded><![CDATA[<p>I don't know if Aladdyn uses eSellerate, although I think they use a different service (Digital River?). Their service has this option, but it's opt-in, which I think is a better idea. Personally, I like that you have a demo which is downloadable anytime and can be activated by using the right serial number. I don't see why the ability to download software that you've already purchased should be an extra charge, and I've never opted into Aladdyn's, although I purchase pretty much every major upgrade they release of StuffIt. Rather, I make sure that I have the downloaded installer in a safe place and make sure I have a backup of it.</p>
<p>I t think the opt-out method is disingenuous. I suppose the service is actually useful to some people, but my guess is that most don't even notice that they are purchasing it.</p>
<p>If I were publishing software for general download (which I'm not), I would simply go with your method of offering a demo that becomes fully functional with the right serial number. Any of your customers can download a replacement any time.</p>
<p>Chuck</p>
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		<title>By: Unsanity.org</title>
		<link>http://nslog.com/2004/04/14/eds#comment-8430</link>
		<dc:creator>Unsanity.org</dc:creator>
		<pubDate>Wed, 14 Apr 2004 16:57:40 +0000</pubDate>
		<guid isPermaLink="false">http://nslog.com/2004/04/14/eds/#comment-8430</guid>
		<description>&lt;strong&gt;Evil or Not Too Evil?&lt;/strong&gt;

Our order processor, eSellerate (part of MindVision) decided to add a new &quot;feature&quot; to our store called the eSellerate Download...
</description>
		<content:encoded><![CDATA[<p><strong>Evil or Not Too Evil?</strong></p>
<p>Our order processor, eSellerate (part of MindVision) decided to add a new "feature" to our store called the eSellerate Download...</p>
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		<title>By: Erik J. Barzeski</title>
		<link>http://nslog.com/2004/04/14/eds#comment-8428</link>
		<dc:creator>Erik J. Barzeski</dc:creator>
		<pubDate>Wed, 14 Apr 2004 16:51:17 +0000</pubDate>
		<guid isPermaLink="false">http://nslog.com/2004/04/14/eds/#comment-8428</guid>
		<description>How&#039;s this for some math. FTPeel costs $19. We are &quot;taxed&quot; between 10 and 15% for eSellerate&#039;s services. That means we net at least $16.15 for each sale of FTPeel.



If 16 people come to eSellerate&#039;s page intending to buy a $19 FTP app and 15 buy FTPeel + eDS, but one of them turns away without buying anything because they&#039;re &quot;shocked&quot; by this $4.99, we make less money ($17.15 * 15 = $257.25 vs. $16.15 * 16 = $258.40).</description>
		<content:encoded><![CDATA[<p>How's this for some math. FTPeel costs $19. We are "taxed" between 10 and 15% for eSellerate's services. That means we net at least $16.15 for each sale of FTPeel.</p>
<p>If 16 people come to eSellerate's page intending to buy a $19 FTP app and 15 buy FTPeel + eDS, but one of them turns away without buying anything because they're "shocked" by this $4.99, we make less money ($17.15 * 15 = $257.25 vs. $16.15 * 16 = $258.40).</p>
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