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Technology on a Pedestal

From MacCentral:

The computer is now too full of itself," said [Rob Schoeben, Apple's
vice president of Applications Marketing]. "It needs to be about the
end customer and the desire to make art or produce a project. We live
in that community; we've served that community for a long time and we
get it. We know that professionals want great technology, but they
don't want it to sit higher on the pedestal than them.

Says pal Scott Stevenson, "Just about says it all, doesn't it? If one ever needs to explain the difference between Windows and Mac OS X, or Cocoa and various other APIs, I think you'd be hard-pressed to do better than this."

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