Comments on: Need Tagline for Rivet http://nslog.com/2008/04/08/need_tagline_for_rivet The Weblog of Erik J. Barzeski Sun, 07 Sep 2008 19:27:33 +0000 http://wordpress.org/?v=2.6.1 By: Big Contrarian » Blog Archive » Play media files from Mac on your 360 http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47279 Big Contrarian » Blog Archive » Play media files from Mac on your 360 Fri, 18 Apr 2008 00:18:59 +0000 http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47279 [...] I use Connect360, but Barzeski is good [...] [...] I use Connect360, but Barzeski is good [...]

]]> By: The Heinrich Show » Rivet http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47275 The Heinrich Show » Rivet Thu, 17 Apr 2008 18:18:51 +0000 http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47275 [...] Erik Barzeski was having a contest to tagline his new software product, Rivet. [...] [...] Erik Barzeski was having a contest to tagline his new software product, Rivet. [...]

]]> By: Heinrich http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47237 Heinrich Tue, 15 Apr 2008 20:52:25 +0000 http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47237 Rivet: Attach your media Rivet: Attach your media

]]> By: William http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47169 William Fri, 11 Apr 2008 05:04:40 +0000 http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47169 "While the others are just spin; Rivet's a revolution." and for the punchier tag that has to be repeated over and over in most ad campaigns it shortens to just: "Rivet's A Revolution" Don't want to try to over-explain it. Just three points: 1. It avoids the 10,000 puns on Apples, McDonald's, and Scotland which grew tired in 1986. 2. It tries to invoke your competition (Connect360) without naming them directly; even a pejorative comment is free advertising for them). 3. While a description about streaming media may ring in a geek's ear; it probably invokes images of the Bass Fishing tv channel to non-geeks. Oh heck, just take it to the other extreme with this alternative slogan: "Rivet: Streaming Media without the Bait & Switch" "While the others are just spin; Rivet's a revolution."
and for the punchier tag that has to be repeated over and over in most ad campaigns it shortens to just:
"Rivet's A Revolution"

Don't want to try to over-explain it. Just three points:
1. It avoids the 10,000 puns on Apples, McDonald's, and Scotland which grew tired in 1986.
2. It tries to invoke your competition (Connect360) without naming them directly; even a pejorative comment is free advertising for them).
3. While a description about streaming media may ring in a geek's ear; it probably invokes images of the Bass Fishing tv channel to non-geeks.

Oh heck, just take it to the other extreme with this alternative slogan:
"Rivet: Streaming Media without the Bait & Switch"

]]> By: Jeff http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47163 Jeff Thu, 10 Apr 2008 19:56:45 +0000 http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47163 - AppleTV? ...never heard of it. - Making your Xbox360 more useful every day. - Teach your Xbox 360 to play nice with your Mac - Teach your Mac to play nice with your Xbox360 - Give your Mac and Xbox360 a playdate. - Xbox360 and Mac, BFF. haha. - AppleTV? ...never heard of it.
- Making your Xbox360 more useful every day.
- Teach your Xbox 360 to play nice with your Mac
- Teach your Mac to play nice with your Xbox360
- Give your Mac and Xbox360 a playdate.
- Xbox360 and Mac, BFF.

haha.

]]> By: Aaron http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47157 Aaron Thu, 10 Apr 2008 15:21:23 +0000 http://nslog.com/2008/04/08/need_tagline_for_rivet#comment-47157 I should have gotten in on the beta. No frame of reference for a good tagline... -Rivet: What Connect360 should have been. -Rivet: Connect360 v2.0 -Rivet: Show your media where it belongs. -Rivet: Welcome to the Big Show. (problematic, isn't Big Show some sport conglomerate's trademark? wrestling? baseball?) -Rivet: Slap it on the big screen! -Rivet: Your media where you want it. -Rivet: Play it where you want to. -Rivet: Taking your media to bigger screens. -Rivet: Streaming your stuff to better places. I should have gotten in on the beta. No frame of reference for a good tagline...

-Rivet: What Connect360 should have been.
-Rivet: Connect360 v2.0
-Rivet: Show your media where it belongs.
-Rivet: Welcome to the Big Show. (problematic, isn't Big Show some sport conglomerate's trademark? wrestling? baseball?)
-Rivet: Slap it on the big screen!
-Rivet: Your media where you want it.
-Rivet: Play it where you want to.
-Rivet: Taking your media to bigger screens.
-Rivet: Streaming your stuff to better places.

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