Posted April 8th, 2008 @ 09:24am by Erik J. Barzeski
We need a tagline for Rivet. If you would like a free copy, suggest the winning tagline or slogan.
Rivet is of course a soon-to-be-released application that streams media (photos, videos, and movies) from your Mac to your Xbox 360.
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An empty Apple Store. This one happens to be in Wellington Green.
Posted 10 Apr 2008 at 11:21am #
I should have gotten in on the beta. No frame of reference for a good tagline...
-Rivet: What Connect360 should have been.
-Rivet: Connect360 v2.0
-Rivet: Show your media where it belongs.
-Rivet: Welcome to the Big Show. (problematic, isn't Big Show some sport conglomerate's trademark? wrestling? baseball?)
-Rivet: Slap it on the big screen!
-Rivet: Your media where you want it.
-Rivet: Play it where you want to.
-Rivet: Taking your media to bigger screens.
-Rivet: Streaming your stuff to better places.
Posted 10 Apr 2008 at 3:56pm #
- AppleTV? ...never heard of it.
- Making your Xbox360 more useful every day.
- Teach your Xbox 360 to play nice with your Mac
- Teach your Mac to play nice with your Xbox360
- Give your Mac and Xbox360 a playdate.
- Xbox360 and Mac, BFF.
haha.
Posted 11 Apr 2008 at 1:04am #
"While the others are just spin; Rivet's a revolution."
and for the punchier tag that has to be repeated over and over in most ad campaigns it shortens to just:
"Rivet's A Revolution"
Don't want to try to over-explain it. Just three points:
1. It avoids the 10,000 puns on Apples, McDonald's, and Scotland which grew tired in 1986.
2. It tries to invoke your competition (Connect360) without naming them directly; even a pejorative comment is free advertising for them).
3. While a description about streaming media may ring in a geek's ear; it probably invokes images of the Bass Fishing tv channel to non-geeks.
Oh heck, just take it to the other extreme with this alternative slogan:
"Rivet: Streaming Media without the Bait & Switch"
Posted 15 Apr 2008 at 4:52pm #
Rivet: Attach your media
Posted 17 Apr 2008 at 2:18pm #
[...] Erik Barzeski was having a contest to tagline his new software product, Rivet. [...]
Posted 17 Apr 2008 at 8:18pm #
[...] I use Connect360, but Barzeski is good [...]