Subscribe to
Posts
Comments
NSLog(); Header Image

Gruber on Beats Management

Not sure why anyone is surprised by this arrangement. Cue has long run Apple’s entertainment/iTunes stuff, and that’s where Beats Music clearly fits. As for the hardware reporting to Phil Schiller, that’s a little less obvious, but makes sense: what Beats needs as an Apple subsidiary is product marketing, a replacement for Ammunition, the firm that previously handled this for Beats.

The weirdest part of this whole thing to me is the idea of Apple acting as a parent company to an independent subsidiary brand. But with Beats Music that might make sense: Cook told the Financial Times’s Tim Bradshaw today that Beats Music will remain available for Android and Windows.

Original article: http://9to5mac.com/2014/05/28/tim-cooks-memo-to-employees-on-beats-buy-i-hope-you-are-as-excited-as-i-am-about-this-new-chapter-in-our-history/ .

Trackback URI | Comments RSS

Leave a Reply

Please abide by the comment policy. Valid HTML includes: <blockquote><p>, <em>, <strong>, <ul>, <ol>, and <a href>. Please use the "Quote Me" functionality to quote comments.