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Media Consumption

Wow.

In 2009, according to the media research company eMarketer, the average U.S. adult consumed about 10 hours and 32 minutes of media per day. (That's including multitasking, so if you spend an hour browsing on your iPad while watching TV, that counts as two hours.) By 2012 that total was up over an hour to 11:39 per day. That's almost eight hours more per week, per person. Now multiply that by America.