80% of Revenue from Products 60 Days Old
Posted December 4th, 2012 @ 09:40pm by Erik J. Barzeski
Think about it. We changed the vast majority of our iPhone in a day. We didn't kind of — you know, change a little bit here or there. iPad, we changed the entire lineup in a day. The most successful product in consumer electronics history, and we change it all in a day and go with an iPad mini and a fourth- generation iPad. Who else is doing this? 80 percent of our revenues are from products that didn't exist 60 days ago. Is there any other company that would do that?
- Tim Cook, CEO, Apple
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