How the Banner Ad was Born
Posted April 17th, 2013 @ 04:04pm by Erik J. Barzeski
How the Banner Ad Was Born | Digiday
Back in the fall of 1994, Bill Clinton was nearly midway through his first term, Ace of Base was at the top of the charts, and the Web was in its infancy. Businesses were just waking up to the power of the Internet as a commercial platform. In California, the staff at Hotwired — the Internet offshoot of Wired — contemplated how exactly to pay the writers it hired.
And we're still living with them today…