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I don't like it.

You're selling products, people. You're not really making the world a better place for war-torn countries, starving infants, cancer patients, etc. Let's not get so full of ourselves that we make stupid videos like this.

Seriously, yuck. This is not how Apple got to where they were. This is not "Think Different" all over again. That had a time and a place, and a tone. This one misses the mark.More here.

Apple is just a company.

I like Apple as a company. They make fantastic products. They run their company in ways that I admire. But more than that, I had always kind of thought that while other companies were just in it for the money – Samsung is an easy target here – Apple was in it for something else. I was tricked into thinking that Apple’s motivations were somehow more noble than those of Samsung. But they’re not. They’re both just companies and they both just want to make money.

…

And it broke my heart a little.

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