Netflix’s Lost Year
Posted July 11th, 2012 @ 09:05pm by Erik J. Barzeski
What's most interesting to me about Netflix's "lost year" is both that so many of the company's executives saw the disaster coming and that the disaster was just as bad as they thought:
The price hike and the later, aborted attempt to spin off the company's DVD operations enraged Netflix customers. The company lost 800,000 subscribers, its stock price dropped 77 percent in four months, and management's reputation was battered.
The poll on the CNET page says:
52% said they never left.
33% said they left and are never coming back.
Previous posts from me include this one with our combined queues when I closed my DVD account (we've kept the streaming account only) and this one talking about Qwikster.
P.S. The $15.98 price for 1 DVD + Streaming is still in effect.
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