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Raising Prices of Apps, Selling More

A Candid Look at the Financial Side of Building Mac Apps on Your Own

In 2007, I priced the app at $7. Over time I raised the price to $9, $12, $14, $19, $24, $29, $34, $39, and, now, $49. With each price increase my total sales and revenue have only gone up. And, as an extra bonus, the quality of my customers has increased as well. I never received as many angry emails from customers as I did when the app was priced cheaply. Now that VirtualHostX costs “real money”, I weed out those users who aren’t willing to make a financial commitment to the app and my company.

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