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New Apple Store

Posted April 22nd, 2003 @ 11:19am by Erik J. Barzeski

Jamie notes the new store.apple.com. She's a bit polite with "I can't say it's much of an improvement." I would tend to agree. It looks a bit cluttered. I hope that customers will find it useful, but I miss the big blocky "click me!" icons for each of Apple's four main hardware products.

At least it's not brushed metal. :-)

4 Responses to "New Apple Store"

  1. Quote MeKevin Fox
    Posted 22 Apr 2003 at 11:48am #

    I like 'staff picks'. Yeah, right, the products placed there have everything to do with the personal preference of a few employees and not marketing and inventory factors.


  2. Quote Mevinay venkatesh
    Posted 22 Apr 2003 at 1:01pm #

    Yeah. I dislike the organization of the new store. The old one had a better lay out for quick organization and navigation. I could rant about this, but I won't, and spare all of you the agony of having to scroll past the comment :)


  3. Quote Meeli sarver
    Posted 22 Apr 2003 at 3:52pm #

    I guess I'm the only one who finds the new site more usable? I posted a /. comment about it earlier today:

    The Apple Store

    Last week I found myself baffled because I clicked on an iPod and got a digital lifestyle page instead of the iPod product page. I guess it is a touch cluttered, but that 'clean' look before comes from a lack of usability, at least in my experiences.


  4. Quote MeMichael Tsai's Weblog
    Posted 24 Apr 2003 at 3:37pm #

    Apple Store

    Erik Barzeski doesn’t like the Apple Store’s new look, and I’ve got to agree. It’s too cluttered. By the way, did you know that Apple still sells HyperCard? I recently bought a FireWire hard drive from Dell. Their store is worse...



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