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It’s Not About Beating Microsoft

From Chuq comes this:

Apple isn't about beating Microsoft; the day for that is long past, and the only company that can do that is Microsoft. It's about being successful at being Apple. Steve understands this; most pundits don't. Most of the punditry surrounding Apple is really out of date. If it were translated to the auto industry, it'd be like pundits telling Porsche or Lexus that they won't be successful until they sell as many cars as Hyundai does, and the real answer is to cheapen the features and cut the prices.