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Tha’ts Not Right!

Today, Carey and I saw a sign in the mall that had "Slipper Pillows" in big bold type. One of those little shops set up in the "hallways" of malls, a small vendor. They were selling slippers that were very well padded. Beneath "Slipper Pillows," the sign said this:

I'ts like pillows for your feet

Okay, not only is the plurality wrong ("They're like pillows" or "It's like a pillow"), but the fucking apostrophe was after the "I" and before the "t"!!!

The vendor should be glad they weren't selling bludgeoning devices or I'd have been tempted to use them on the person who created the sign. Right there, six-inch letters. "I'ts"

Grammar has reached an all-time low.

3 Responses to "Tha’ts Not Right!"

  1. It's called a kiosk, dude. Those annoying little shops in the hallways in the mall that sell junk. Kiosks.

  2. My wife and I still laugh when we see glossy advertising copy that says something like "You'll love it's features."

  3. This sort of thing always remind's me of "Tips for Writer's," one classic installment of Dave Barr'ys occasional "Ask Mister Language Person" series.

    Dear Mister Language Person: What is the purpose of the apostrophe?

    Answer: The apostrophe is used mainly in hand-lettered small business signs

    to alert the reader than an "S" is coming up at the end of a word, as in: WE DO NOT EXCEPT PERSONAL CHECK'S, or: NOT RESPONSIBLE FOR ANY ITEM'S. Another important grammar concept to bear in mind when creating hand- lettered small-business signs is that you should put quotation marks around random words for decoration, as in "TRY" OUR HOT DOG'S, or even TRY "OUR" HOT DOG'S.