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Sucky Zune Ads

You know, I have a strong feeling that these Zune ads are going to completely miss their audience. They're horrible.

What does "find your audience" have to do with a device that plays music? Do modern teens really get into pit-bull fighting? How is the music appealing to anyone that isn't into bad emo ((Admittedly I have no idea what emo music really is, but if I were to guess, watered down rock/pop sounds about right.))?