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Reebok EasyTone Ads – For Men or Women?

I'm not in advertising, and I'm not going to pretend to understand whether this type of ploy works on women ((If it does, what does that say about women? Seriously, are they this… simple? Then again, look at a beer commercial. Do guys really think women in bikinis will come to them simply because they drink a brand of beer?)), but it seems to me that these ads are directed at men a lot more than they're directed at women.

What's your take?

More in the extended entry…

P.S. I do think the idea - introducing a little instability to force a bit more muscle activity to maintain balance - has merit.