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Netflix Streaming Embedded

Riddle me this: why doesn't Netflix allow me to embed one of their streaming movies on a web page? For example, suppose I like the movie Rosencrantz and Guildenstern are Dead ((I do, by the way, very very much.)). Why can't I embed the movie on a page, recommend it to people, and let people watch it right here if they have a Netflix account?

It would seem to be a good thing for Netflix. People could promote videos they like and Netflix may get some word-of-mouth advertising. Is it because they're worried about the advertisements I could put around the movie, or something? Or maybe the studios care about that kind of stuff?