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Instagram’s Change to their ToS

Instagram's new ToS (Terms of Use, technically), effective January 16, 2013, says:

Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.

Where by "metadata" they mean location data.

But that doesn't necessarily bug me that much - it's the advertising as a whole thing that bugs me.

This article suggests users pay $5/month, but that's too much. If users had to pay $0.99 for every "24-pack" of photos or something, that would be a good way to go.

I'd also willingly pay $10 to never have to see ads on Instagram again. I've already opted out of ads on the Kindle and they're not even super intrusive or annoying, from what I've heard.

I just don't want to mess with 'em. Ever.