Posted January 27th, 2013 @ 10:58am by Erik J. Barzeski
A good article: Designing the Packaging-Free Future | Wired Design | Wired.com.
What has impressed me about Apple for the past ten years is that they're relentlessly reducing packaging while almost simultaneously improving (or at least maintaining) the "unboxing experience."
I don't know of another company that can say the same thing, or is even close to being on the same level.
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