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Microsoft and Getting Work Done

Microsoft's dystopian pitch for remote work by David of 37signals

Microsoft is launching a new marketing campaign for Office 365 that celebrates working during your kid's recitals, on vacation, and while enjoying the appetizer at a restaurant. All this under the guise of "balance" between work and life. Yes, it's horrible.

Didn't Microsoft run a bunch of ads a few years ago for Windows Phone that talked about how you should start enjoying life and stop looking at your phone and doing work while at your kid's recital, on vacation, while enjoying your appetizer, etc.?