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6 Responses to "Need Tagline for Rivet"

1. | Reply Aaron
   Posted 10 Apr 2008 at 11:21am #
   

   I should have gotten in on the beta. No frame of reference for a good tagline...

   -Rivet: What Connect360 should have been.
   -Rivet: Connect360 v2.0
   -Rivet: Show your media where it belongs.
   -Rivet: Welcome to the Big Show. (problematic, isn't Big Show some sport conglomerate's trademark? wrestling? baseball?)
   -Rivet: Slap it on the big screen!
   -Rivet: Your media where you want it.
   -Rivet: Play it where you want to.
   -Rivet: Taking your media to bigger screens.
   -Rivet: Streaming your stuff to better places.

2. | Reply Jeff
   Posted 10 Apr 2008 at 3:56pm #
   

   - AppleTV? ...never heard of it.
   - Making your Xbox360 more useful every day.
   - Teach your Xbox 360 to play nice with your Mac
   - Teach your Mac to play nice with your Xbox360
   - Give your Mac and Xbox360 a playdate.
   - Xbox360 and Mac, BFF.

   haha.

3. | Reply William
   Posted 11 Apr 2008 at 1:04am #
   

   "While the others are just spin; Rivet's a revolution."
   and for the punchier tag that has to be repeated over and over in most ad campaigns it shortens to just:
   "Rivet's A Revolution"

   Don't want to try to over-explain it. Just three points:
   1. It avoids the 10,000 puns on Apples, McDonald's, and Scotland which grew tired in 1986.
   2. It tries to invoke your competition (Connect360) without naming them directly; even a pejorative comment is free advertising for them).
   3. While a description about streaming media may ring in a geek's ear; it probably invokes images of the Bass Fishing tv channel to non-geeks.

   Oh heck, just take it to the other extreme with this alternative slogan:
   "Rivet: Streaming Media without the Bait & Switch"

4. | Reply Heinrich
   Posted 15 Apr 2008 at 4:52pm #
   

   Rivet: Attach your media

5. | Reply The Heinrich Show » Rivet
   Posted 17 Apr 2008 at 2:18pm #
   

   [...] Erik Barzeski was having a contest to tagline his new software product, Rivet. [...]

6. | Reply Big Contrarian » Blog Archive » Play media files from Mac on your 360
   Posted 17 Apr 2008 at 8:18pm #
   

   [...] I use Connect360, but Barzeski is good [...]