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In this day and age, I find it increasingly important to have Web site presence that's "presentable" at worst. Witness the Shirt-Pocket.com site, a pretty "plain" (if you wish to be polite) site. I'd followed a link from bryanbell.com to check out NetTunes, and pretty much left after seeing the Shirt-Pocket.com home page.

Just as I probably won't ever take a fat doctor's advice about eating right, I probably won't ever download much software from someone who can't figure out enough HTML to put together a presentable site. It isn't that difficult. WYSIWYG editors these days - as much as I dislike them - typically come with some decent templates. Besides, you can always do what I used to do: find a site you like, copy all the code, change everything (especially the graphics, of course), and voilà! By the time you're done, your site looks nothing like the original, yet still looks good… If you're going to expect a visitor to your site to take your shareware as high quality, put up a site that's at least presentable.