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FORTUNE -- I'm sure Tim Cook is hugely competent, a wonderful operating executive, and a real nice guy. But as CEO of the world's most respected high-tech franchise, he has been an unmitigated disaster. Uhm, okay… I'll respectfully disagree. 😛

The Most Forward Thinking Apple Yet has the subtitle "What the 64-bit capable iOS 7 and the M7 chip really mean".

Steve came to me and he said, "I want to drop the price of the Macintosh and I want to move the advertising, shift a large portion of it away from the Apple 2 over to the Mac." I said, "Steve, it's not going to make any difference. The reason the Mac is not selling […]

Thoughts and Observations on Today's iPhone 5C and 5S Introduction: I got this one wrong. … In marketing, what looks new is new.

Apple has avoided NFC, and all the rumors about NFC getting added to iPhone 4 and iPhone 5 are turned out to be false. Instead of NFC, Apple worked on alternatives using Wi-Fi and Bluetooth. During the introduction of iOS 7′s AirDrop at WWDC in June, Apple's mobile development chief Craig Federighi said, "There's no […]

Do you use a password, fingerprint, etc. on your iPhone? Always Sometimes Never View Results

Alex King uses one of his screens as a Stickies Screen. The idea is interesting, but I'd want my Stickies to sync between computers if I was to do this, I think.

Requirements for a true Mac keyboard. Meh. Some may think I'm just not cool or discerning or whatever, but I've always been plenty happy with the keyboards Apple ships. I type as much as almost anyone I know, and even the stupid aluminum keyboard you get with the Mac Pro is fine. As are the […]

Aggarwal was impressed by the way Jobs was willing to take a risk to realize his vision. "In one meeting in the conference room with Jobs, he was annoyed that AT&T was spending too much time worrying about the risks of the deal. So he said, ‘You know what we should do to stop them […]

For years there was this running joke that Steve had changed, that he was no longer that guy who made us all uncomfortable. Then an hour or a day later he'd do something that would show he hadn't really changed at all. And yet at some point Steve did change. It was subtle but real […]

Really? It'll probably sell well, but I'll stick with black. And the bright green case I use to find my phone, because black is tough to see sometimes. 🙂

Mac Pro Trailer from Apple:

Repair Permissions won't touch any files in any of the user's home folders since Installer.app can't target user folders specifically, only any folder or a specific path, and there are no packages in ~/Library/Receipts/. The only way it'd ever touch any files in a user's folder is if you installed something that let you explicity […]

Also titled: The History of the "Boo-Dah-Ling" Sound. Neat!

As much as Apple will benefit from getting new customers with an entry level iPhone that benefits their ecosystem so will Google. We know Google makes more on iOS than Android and interestingly an entry level iPhone will likely help Google’s bottom line as well. Source