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But camera manufacturers don't seem constitutionally capable of making a super-simple camera. They must be deeply convinced that the complexity of the feature set (which certainly does appeal to a lot of us) is an indivisible part of how they add value to their product, and the temptation to add more and more is something they can't forswear even for one product. I mean, with hundreds of cameras on the market, wouldn't you think they could make one that was super-simple, just for that segment of the population that wants it? And market it that way. You'd think. But no.

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FORTUNE -- I'm sure Tim Cook is hugely competent, a wonderful operating executive, and a real nice guy.

But as CEO of the world's most respected high-tech franchise, he has been an unmitigated disaster.

Uhm, okay…

I'll respectfully disagree. 😛

Michael Tsai with a few great links about the iPhone 5s camera.

I predict I will spend hours reading The Feynman Lectures on Physics.

Seriously, this is a big list.

The Most Forward Thinking Apple Yet has the subtitle "What the 64-bit capable iOS 7 and the M7 chip really mean".

Steve came to me and he said, "I want to drop the price of the Macintosh and I want to move the advertising, shift a large portion of it away from the Apple 2 over to the Mac."

I said, "Steve, it's not going to make any difference. The reason the Mac is not selling has nothing to do with the price or with the advertising. If you do that, we risk throwing the company into a loss." And he just totally disagreed with me.

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Thoughts and Observations on Today's iPhone 5C and 5S Introduction:

I got this one wrong. … In marketing, what looks new is new.

Apple has avoided NFC, and all the rumors about NFC getting added to iPhone 4 and iPhone 5 are turned out to be false. Instead of NFC, Apple worked on alternatives using Wi-Fi and Bluetooth. During the introduction of iOS 7′s AirDrop at WWDC in June, Apple's mobile development chief Craig Federighi said, "There's no need to wander around the room, bumping your phone," referring how NFC phones need to be very close to transfer the data.

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Alex King uses one of his screens as a Stickies Screen. The idea is interesting, but I'd want my Stickies to sync between computers if I was to do this, I think.

Except mosquitoes.

Probably the best article on the hideous new Yahoo logo.

Requirements for a true Mac keyboard.

Meh.

Some may think I'm just not cool or discerning or whatever, but I've always been plenty happy with the keyboards Apple ships. I type as much as almost anyone I know, and even the stupid aluminum keyboard you get with the Mac Pro is fine. As are the portable keyboards.

Logo Showdown part 1 - Path, Pinterest, po.st and the Phillies - the letter P and branding.

Update — We're unable to offer upgrade pricing for Mac App Store purchases - The Omni Group.

P.S. An Upgrade Is a New App